Market Landscape Low-interest rates and monetary subsidies from different government enable farmers in several regions of European Union countries, and developing countries such as India, China and others to invest in agricultural equipment. Western Hemisphere markets including Mexico, Chile and Peru present opportunities for exporters of agricultural tractors. High modernization levels are observed in European countries, with approximately penetration rates of 1,300 agricultural tractors per 100 square kilometres of arable land. On the other hand, low mechanization levels still persist in many developing countries, predominantly in Sub-Saharan Africa, with penetration rates as low as 2.24 tractors per 100 square km of arable land. These low mechanization rate in under development or developing regions showcase the huge opportunities for the market players. There are numerous dynamics—such as specific mechanization guidelines and marketplace realities—that affect the agricultura...